What is a Bridal Trunk Show?

You come across an ad that says “Maggie Sottero Trunk Show this weekend.”  What does it mean?  Basically, a trunk show heightens the experience of selecting your bridal gown.   Many designers have offered this option to salons in order to show more of their dresses on any given weekend, for that time only.  Often times, it’s a sneak peak of what will be shipped for the upcoming season, an exclusive “preview”.  You get to view and order from the designer’s brand new collection before it even hits the stores.

When a bridal salon carries a designer, it is not likely that they carry every style they offer.  A trunk show is an opportunity for the salon to offer you an extended inventory from a particular designer for that short time period.   An added bonus is usually a discount on these gowns that is offered exclusively during the dates of the trunk show.  Since some designers prohibit discounting, waiting to purchase a gown during a trunk might be worth the wait.

A trunk show might even offer the designer in person.  You may get to meet Madeline Gardiner from Mori Lee or David Tutera from Mon Cheri.  When the designers make a special appearance at a trunk show, they share their knowledge and answer questions about anything; from their inspiration, why they chose a certain fabric, to what might be the best fit for you.  While the bridal consultants should be skilled in this area, it is an added bonus to hear this right from the top, from the person that carefully designed each stitch of the most important piece of clothing you will ever wear.  So if you are looking for a wedding dress from Allure Bridals that you cannot find anywhere, you may very well find it at the next trunk show.  Or if your gown budget was $900 and the Casablanca dress is $1000…then the trunk show might be right for you.

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