October 2010

This is the time of the year in the bridal industry and specifically for us at Bridal Suite of Bay Shore, that lends itself to the season. As the leaves begin to change, it is important to take some time to sit back and reflect on what is changing, and how we can see the beauty in those changes. There is a choice to make when the colors rain down to the ground and the chill enters the air. Do we see the opportunity to take a walk in the woods and bake something yummy in the oven or do we moan about the chill in the air and complain about the winter coming? We have a choice on how we view everything.

I often bring this this season of change into the bridal salon and harvest the opportunity to make improvements. As the holidays approach us our traffic dwindles just a bit. It is a time when myself and the staff get to fall back and reflect. What did we do this year that was right? What can we make better? How can we be the best choice for every customer walking through the door and truly identify with what they are looking for? The truth is, we are up against challenging times. People feel slighted. People want “something”. We want to feel as if they can get that “something” here. The changes can be simple. They have to make a difference, however. We thought that a good way to begin our reflection was with something as simple as a thank you, as often as we can. We now send thank you cards to all of our customers; those that have chosen to purchase with us, and those who have not yet decided. We include a “token” of thanks to all of our parting brides, as well. Thank you for being a part of our family, for choosing our service, for being here.

Have you noticed that smiles are harder to come by these days? Who would have ever thought that it would be difficult to make someone smile? A personal goal for me is to make more people smile and see the good in everyone. I think about the job my staff is doing. “Look at Antonella, her warm welcome made that customer feel at home.” or “Monica went out of her way to tell that customer how beautiful she looks.” or “Andrea offered only positive comments and solutions today.” I can find something positive in any of the staff. It is a choice. I feel really blessed with this staff (or I can choose to point out the negative.)

A physical change we made just this week was to lower our prices. Times are uncertain for most of us. I know we all worked harder this year than ever. My employees were amazing. Nobody made more money. They just reached deeper and worked harder. Lowering prices took some work. In working closely with our manufacturers, we were able to lower many of the prices on our bridal gowns offering the lowest prices allowable by our contract with them. When you combine this with the service that we offer, there isn’t much of a better offer.

We will never be finished reflecting. Falling leaves and the change of seasons will repeat itself time and time again. As long as we make the choice to honor the season and put forth the changes to just “be better” and to “better serve”, our mission is worthwhile. And “Thank You” for reading.

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